✳ GUIDES

Guides for short-form creators

Format choices, aspect ratios, file size and the differences between platforms - explained once, properly, with the tool to act on it at the end of each one.

MP4 vs WebM: which one should you actually use?

MP4 wins on compatibility, WebM wins on file size. A practical comparison for creators, with the cases where each one is the right answer.

MP4 vs MOV: why your iPhone video is a MOV, and when to change it

MOV is Apple’s container, MP4 is the universal one - and they often hold identical video. What actually differs, and when converting is worth it.

MP3 vs WAV vs FLAC: which audio format for which job

Lossy, uncompressed and lossless explained without the audiophile arguments - and which one a creator should actually keep.

PNG vs JPEG vs WebP: picking the right image format

A short, practical guide to the three formats that cover almost every creator use case - and the one mistake that makes files ten times bigger than they need to be.

9:16, 4:5 or 1:1: which aspect ratio actually performs

How much screen each ratio claims, where each one gets cropped, and how to shoot once for all of them.

TikTok vs Reels vs Shorts: the differences that change your edit

The three big short-form feeds compared on length, safe zone, captions and discovery - only the details that actually change what you export.

What actually determines video file size

Bitrate, resolution, frame rate and codec explained in the order they actually matter - and why a 4K video can be smaller than a 1080p one.

Social media safe zones, explained properly

Why your caption disappears behind the interface, how much of the frame each platform actually covers, and how to design around it.