✳ PLAYBOOK · DEMONSTRATE · LINKEDIN
Fitness workout short on LinkedIn
Demonstrate one focused workout the viewer can do at home without equipment.
What to produce
- Exercise carousel - 1:1
Recommended inputs
- Phone on tripod
- Mirror recording
- Voiceover over B-roll
Platform-specific guidance
- Hook
- Lead with the contrarian or non-obvious point; LinkedIn rewards dialogue.
- Aspect
- 1:1
- Duration
- 60s
- Captions
- Plain text
- Reframe 16:9 to 9:16
- No
- Safe-zone overlay
- Not required
- Caption guidance
- Burned-in captions are essential; LinkedIn feeds are predominantly muted.
Workflow
- Pick the workout: One workout = one clip. Pick a target outcome.
- Demonstrate each move: Show the move + the most common mistake. (Workflow)
- Add rep counters: Caption each rep range clearly. (Burn-in)
- Export to short-form: 9:16 for TikTok / Reels / Shorts. (Content Pack)
Pitfalls to avoid
- Music that hides your coaching
- Demonstrating the move too fast
- Generic form tips instead of move-specific ones
Tools and presets
Frequently asked
How do I make a fitness workout short for LinkedIn?
Pick the workout; Demonstrate each move; Add rep counters; Export to short-form.
What aspect ratio should I use on LinkedIn?
Use 1:1 (LinkedIn's safe native ratio).
Do I need burned-in captions on LinkedIn?
Plain text is enough; no burned-in captions needed.
Which export preset should I pick?
LinkedIn's SAFE_DEFAULT preset is documented at /tools/export/linkedin/feed.
Sources
HubSpot content types overview (verified 2026-09-18)