✳ PLAYBOOK · DEMONSTRATE · LINKEDIN

Food recipe short on LinkedIn

Walk through one recipe so the viewer can cook it tonight.

What to produce

Ingredients + steps carousel - 1:1

Recommended inputs

Overhead phone shot
Hands + ingredients close-ups
Voiceover

Platform-specific guidance

Hook: Lead with the contrarian or non-obvious point; LinkedIn rewards dialogue.
Aspect: 1:1
Duration: 60s
Captions: Plain text
Reframe 16:9 to 9:16: No
Safe-zone overlay: Not required
Caption guidance: Burned-in captions are essential; LinkedIn feeds are predominantly muted.

Workflow

Pick the recipe: One recipe per clip. Decide the difficulty.
Shoot overhead + hands: Two angles minimum. (Workflow)
Edit to a tight 60s: Skip the 'now let's get started' beat. (Workflow)
Caption quantities + steps: Use lower-third. (Burn-in)

Pitfalls to avoid

Music that drowns out the sizzle
Starting with 90s intro
Skipping ingredient quantities

Tools and presets

Frequently asked

How do I make a food recipe short for LinkedIn?

Pick the recipe; Shoot overhead + hands; Edit to a tight 60s; Caption quantities + steps.

What aspect ratio should I use on LinkedIn?

Use 1:1 (LinkedIn's safe native ratio).

Do I need burned-in captions on LinkedIn?

Plain text is enough; no burned-in captions needed.

Which export preset should I pick?

LinkedIn's SAFE_DEFAULT preset is documented at /tools/export/linkedin/feed.

Sources

HubSpot content types overview (verified 2026-09-18) - YouTube Help - Creator playbooks (verified 2026-09-18)

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