✳ PLAYBOOK · DEMONSTRATE · TIKTOK
Food recipe short on TikTok
Walk through one recipe so the viewer can cook it tonight.
What to produce
- 60s recipe - 9:16, 60s
- Ingredients + steps carousel - 1:1
Recommended inputs
- Overhead phone shot
- Hands + ingredients close-ups
- Voiceover
Platform-specific guidance
- Hook
- Lead with the surprising beat; TikTok rewards pattern interrupts.
- Aspect
- 9:16
- Duration
- 60s
- Captions
- Burned-in recommended
- Reframe 16:9 to 9:16
- Yes
- Safe-zone overlay
- Apply before upload
- Caption guidance
- Burned-in captions; place inside the platform safe-zone.
Workflow
- Pick the recipe: One recipe per clip. Decide the difficulty.
- Shoot overhead + hands: Two angles minimum. (Workflow)
- Edit to a tight 60s: Skip the 'now let's get started' beat. (Workflow)
- Caption quantities + steps: Use lower-third. (Burn-in)
- Reframe for TikTok: 16:9 to 9:16 reframe; subject tracking. (Reframe)
- Apply platform safe-zone overlay: Use the TikTok safe-zone overlay so subjects stay visible. (Safe-zone)
Pitfalls to avoid
- Music that drowns out the sizzle
- Starting with 90s intro
- Skipping ingredient quantities
Tools and presets
Frequently asked
How do I make a food recipe short for TikTok?
Pick the recipe; Shoot overhead + hands; Edit to a tight 60s; Caption quantities + steps.
What aspect ratio should I use on TikTok?
Use 9:16 (TikTok's safe native ratio).
Do I need burned-in captions on TikTok?
Yes - TikTok feeds are predominantly muted, so burned-in captions are essential.
Which export preset should I pick?
TikTok's SAFE_DEFAULT preset is documented at /tools/export/tiktok/reel.
Sources
HubSpot content types overview (verified 2026-09-18) - YouTube Help - Creator playbooks (verified 2026-09-18)