✳ PLAYBOOK · REVIEW · LINKEDIN
Product review short on LinkedIn
Review one product honestly enough that the viewer knows whether to buy it.
What to produce
- Pros / cons carousel - 1:1
Recommended inputs
- Unboxing footage
- Hands-on demo
- Comparison B-roll
Platform-specific guidance
- Hook
- Lead with the contrarian or non-obvious point; LinkedIn rewards dialogue.
- Aspect
- 1:1
- Duration
- 90s
- Captions
- Plain text
- Reframe 16:9 to 9:16
- No
- Safe-zone overlay
- Not required
- Caption guidance
- Burned-in captions are essential; LinkedIn feeds are predominantly muted.
Workflow
- Pick the product: One product per clip.
- Test it on camera: Show the real use case, not the unboxing. (Workflow)
- Verdict-first script: Conclusion first, evidence second.
- Export pack: 9:16 short + 1:1 pros/cons. (Content Pack)
Pitfalls to avoid
- Sponsored disclosure missing
- Reviewing without showing the product in use
Tools and presets
Frequently asked
How do I make a product review short for LinkedIn?
Pick the product; Test it on camera; Verdict-first script; Export pack.
What aspect ratio should I use on LinkedIn?
Use 1:1 (LinkedIn's safe native ratio).
Do I need burned-in captions on LinkedIn?
Plain text is enough; no burned-in captions needed.
Which export preset should I pick?
LinkedIn's SAFE_DEFAULT preset is documented at /tools/export/linkedin/feed.
Sources
HubSpot content types overview (verified 2026-09-18) - Wistia Learn creator playbook (verified 2026-09-18)