✳ PLAYBOOK · REVIEW · MEDIUM
Product review short on Medium
Review one product honestly enough that the viewer knows whether to buy it.
What to produce
- Pros / cons carousel - 1:1
Recommended inputs
- Unboxing footage
- Hands-on demo
- Comparison B-roll
Platform-specific guidance
- Hook
- Lead with the verdict, then justify it.
- Aspect
- 1:1
- Duration
- 90s
- Captions
- Plain text
- Reframe 16:9 to 9:16
- No
- Safe-zone overlay
- Not required
- Caption guidance
- Spec-on-screen captions for key facts.
Workflow
- Pick the product: One product per clip.
- Test it on camera: Show the real use case, not the unboxing. (Workflow)
- Verdict-first script: Conclusion first, evidence second.
- Export pack: 9:16 short + 1:1 pros/cons. (Content Pack)
Pitfalls to avoid
- Sponsored disclosure missing
- Reviewing without showing the product in use
Tools and presets
Frequently asked
How do I make a product review short for Medium?
Pick the product; Test it on camera; Verdict-first script; Export pack.
What aspect ratio should I use on Medium?
Use 1:1 (Medium's safe native ratio).
Do I need burned-in captions on Medium?
Plain text is enough; no burned-in captions needed.
Which export preset should I pick?
No sourced preset for this surface yet; use MP4 H.264 + AAC as the safe default.
Sources
HubSpot content types overview (verified 2026-09-18) - Wistia Learn creator playbook (verified 2026-09-18)