✳ PLAYBOOK · REVIEW · TIKTOK
Product review short on TikTok
Review one product honestly enough that the viewer knows whether to buy it.
What to produce
- 90s product review - 9:16, 90s
- Pros / cons carousel - 1:1
Recommended inputs
- Unboxing footage
- Hands-on demo
- Comparison B-roll
Platform-specific guidance
- Hook
- Lead with the surprising beat; TikTok rewards pattern interrupts.
- Aspect
- 9:16
- Duration
- 60s
- Captions
- Burned-in recommended
- Reframe 16:9 to 9:16
- Yes
- Safe-zone overlay
- Apply before upload
- Caption guidance
- Burned-in captions; place inside the platform safe-zone.
Workflow
- Pick the product: One product per clip.
- Test it on camera: Show the real use case, not the unboxing. (Workflow)
- Verdict-first script: Conclusion first, evidence second.
- Export pack: 9:16 short + 1:1 pros/cons. (Content Pack)
- Reframe for TikTok: 16:9 to 9:16 reframe; subject tracking. (Reframe)
- Apply platform safe-zone overlay: Use the TikTok safe-zone overlay so subjects stay visible. (Safe-zone)
Pitfalls to avoid
- Sponsored disclosure missing
- Reviewing without showing the product in use
Tools and presets
Frequently asked
How do I make a product review short for TikTok?
Pick the product; Test it on camera; Verdict-first script; Export pack.
What aspect ratio should I use on TikTok?
Use 9:16 (TikTok's safe native ratio).
Do I need burned-in captions on TikTok?
Yes - TikTok feeds are predominantly muted, so burned-in captions are essential.
Which export preset should I pick?
TikTok's SAFE_DEFAULT preset is documented at /tools/export/tiktok/reel.
Sources
HubSpot content types overview (verified 2026-09-18) - Wistia Learn creator playbook (verified 2026-09-18)