✳ PLAYBOOK · TEACH · LINKEDIN
YouTube tutorial on LinkedIn
Produce a long-form YouTube tutorial that walks viewers through a topic step by step.
What to produce
- Long-form YouTube tutorial - 16:9, 600s
Recommended inputs
- Long-form recording + slides + voiceover
Platform-specific guidance
- Hook
- Lead with the contrarian or non-obvious point; LinkedIn rewards dialogue.
- Aspect
- 1:1
- Duration
- 600s
- Captions
- Plain text
- Reframe 16:9 to 9:16
- No
- Safe-zone overlay
- Not required
- Caption guidance
- Burned-in captions are essential; LinkedIn feeds are predominantly muted.
Workflow
- Outline the tutorial: Cap at 6-8 main sections.
- Record section-by-section: Use chapters in the upload.
- Companion short: Cut one strong section into a 60s clip. (Workflow)
- Upload long + short: Long as 16:9; companion as Shorts. (Export preset)
Pitfalls to avoid
- Tutorial that never resolves
- Missing chapters
Tools and presets
Frequently asked
How do I make a youtube tutorial for LinkedIn?
Outline the tutorial; Record section-by-section; Companion short; Upload long + short.
What aspect ratio should I use on LinkedIn?
Use 1:1 (LinkedIn's safe native ratio).
Do I need burned-in captions on LinkedIn?
Plain text is enough; no burned-in captions needed.
Which export preset should I pick?
LinkedIn's SAFE_DEFAULT preset is documented at /tools/export/linkedin/feed.
Sources
YouTube Help - Creator playbooks (verified 2026-09-18) - HubSpot content types overview (verified 2026-09-18)