CTR Calculator - Click-Through Rate
Recorded clicks are the numerator. Delivered impressions from the same reporting period and attribution scope are the denominator. Repeat clicks can make a non-unique rate exceed 100%.
Recorded clicks are the numerator. Delivered impressions from the same reporting period and attribution scope are the denominator. Repeat clicks can make a non-unique rate exceed 100%.
Formula: clicks / impressions × 100
5 %
Worked example
120 / 6000 * 100 = 2
Assumptions and limits
- Inputs are user supplied. Use one currency and the same period for all inputs.
- Clicks may include bots or repeats. Privacy and measurement rules can change the population; this calculator does not verify source analytics.
Inputs remain on this page. Display rounds to four decimal places; formulas use unrounded values.