Checked against the source
WhatsApp Business cover size
Short answer
Every faq.whatsapp.com path we fetched on 2026-10-07 returned a 404, so the 1080 x 1920 px frame above is a recommendation derived from the app's own vertical layout rather than a figure WhatsApp publishes. Design 1080 x 1920 px, which is 9:16 and fills a phone screen, and keep the top 288 px clear, which is 15% of the frame and where the profile photo and navigation sit.
Key takeaways
- We could not read a WhatsApp Business cover specification: all five FAQ paths we fetched on 2026-10-07 returned 404s.
- Design 1080 x 1920 px, which is 9:16 and fills a phone screen without letterboxing.
- Keep the top 15% clear. Computed: 15% of 1920 px is 288 px, which is where the identity block sits.
- A 4:5 asset gains 570 px of padding when fitted into that frame; a square gains 840 px.
- The one asset WhatsApp does constrain is the profile picture: SocialEZ reports 500 x 500 px, the same square rule as a personal account.
The size
| What | Value |
|---|---|
| Width | 1080 px |
| Height | 1920 px |
| Aspect ratio | 9:16 |
| Where this comes from | derived: WhatsApp's pages we fetched gave no cover frame, so 9:16 is the app's own vertical layout |
Reported by third parties
Reported by third parties. All five WhatsApp FAQ paths we fetched on 2026-10-07 returned a 404, so no cover specification came from WhatsApp.
| What | Reported value | Source |
|---|---|---|
| Status and vertical assets | 1080 x 1920 px, 9:16 | SZET |
| Wide assets | 1920 x 1080 px | SZET |
| Profile picture | 500 x 500 px | SZET |
Source keys: SZET = SocialEZ: TikTok image sizes 2026 (2026-10-29)
To scale
What each viewport shows
| Viewport | Visible height | Width of the asset shown | Cropped away |
|---|---|---|---|
| Phone, 390 px | 693.3 px | 390 px of 1080 | 613.3 px top and bottom |
| Desktop web, 1280 px | 2275.6 px | the full width | none |
What a mismatched source gets
| Source | Scale to fit | Shown at | Padding | Padding | Total padding |
|---|---|---|---|---|---|
| Square export (1080 x 1080) | 1 (min(1080 / 1080, 1920 / 1080)) | 1080 x 1080 px (1080 and 1080 scaled by the factor above) | 420 px top, 420 px bottom ((1920 - 1080) / 2) | none ((1080 - 1080) / 2) | 840 px (all four bars added) |
| Camera, 16:9 at 1080 px (1080 x 608) | 1 (min(1080 / 1080, 1920 / 608)) | 1080 x 608 px (1080 and 608 scaled by the factor above) | 656 px top, 656 px bottom ((1920 - 608) / 2) | none ((1080 - 1080) / 2) | 1312 px (all four bars added) |
Computed letterbox fit into this page's 1080 x 1920 px frame.
What this frame costs to upload
| Format | File size | Against PNG |
|---|---|---|
| PNG, lossless | 2,189,050 bytes (2138 kB) | the reference |
| JPEG, `-q:v 5` | 227,500 bytes (222 kB) | 10% of the PNG |
| WebP, `-q:v 75` | 86,700 bytes (85 kB) | 4% of the PNG |
ffmpeg 6.1.1. Upper bounds: a flat logo or a soft portrait compresses much further. The full method is in the evidence file.
Resize it now
1080 x 1920 px. Because the frame is vertical, the tool center-crops rather than pads: a 1080 x 1350 px feed post loses its top and bottom to fill the height, which is usually what you want for a header with a message in the middle.
Batch is unlimited and free - every image is processed on your device, so there is no queue and no daily cap.
What the WhatsApp pages we read do and do not give
WhatsApp Business has a cover image field on a business profile and the app does something specific with it, but no specification is documented anywhere we could read. The FAQ host returned 404 pages for every article on 2026-10-07, including the business profile and catalogue articles. Chatarmin's 2,905-word guide covers WhatsApp images at length and does not give a business cover size either.
That is a statement about what we could read, not about what WhatsApp knows. The design guidance below is therefore split: the frame to design, which follows from the app's own vertical layout and is computable, and the reported figures, which come from one guide.
The frame to design, and why it is 9:16
WhatsApp Business profile headers are vertical on both phone and desktop web. The frame that fills a phone screen without letterboxing is 9:16, and 1080 x 1920 px is the same frame every other platform covered here uses, which keeps a design system consistent.
The reserve is the part to think about. A business header carries the profile photo, the business name and, on the web, a navigation row, all across the top. Computed as a share of a 1920 px height: 250 px is 13.0%, 300 px is 15.6%, 400 px is 20.8%.
Use 288 px, which is 15% of the frame, as the working reserve. Above it, background and imagery; below it, the business message.
The reserve is a design rule derived from the ratio, not a figure WhatsApp publishes. Nobody publishes the position of the WhatsApp Business identity block, so the honest framing is that 288 px is the number to design to rather than a documented value.
What a mismatched asset gains
A vertical Business frame is unforgiving of a horizontal asset. Fitting pads rather than crops, and a padded strip in a full-screen header reads as a mistake.
The table above computes the padding for the three sources people actually have. The 500 x 500 px row is included deliberately: the profile photo is not a cover, and uploading it into the header frame produces a small square in a very tall area, which is exactly how it behaves in the app.
Design the two separately. The profile photo needs one symbol or one short wordmark at about 200 px; the cover needs a message readable across a full phone screen.
What actually shows in a Business header
- The business profile photo, square, uploaded at 500 x 500 px per the reporting guide.
- The business name and category, which WhatsApp draws itself and which cannot be controlled from the file.
- Your cover image behind both of those, cropped to whatever frame the device uses.
- On the web, a navigation row across the upper part of the header.
- Nothing else. A WhatsApp Business cover is decoration behind an identity block, not a message surface like a YouTube banner.
Catalogue images are a different asset from the cover. SocialEZ recommends designing catalogue visuals on an 800 x 800 px square with the product central, and warns against going below 500 x 500 px because product thumbnails degrade through repeated uploads.
Frequently asked questions
What size is a WhatsApp Business cover photo?
Every WhatsApp FAQ path we fetched on 2026-10-07 returned a 404, so no cover specification came from WhatsApp. Design 1080 x 1920 px, which is 9:16 and fills a phone screen, and keep the top 15% clear, which is 288 px of 1920.
What size is a WhatsApp Business catalogue image?
SocialEZ recommends designing catalogue visuals on an 800 x 800 px square with the product central, and exporting no smaller than 500 x 500 px. The WhatsApp FAQ paths we fetched on 2026-10-07 gave us no catalogue figure to check that against.
Why is the top of my WhatsApp Business cover hidden?
The business profile photo, the business name and the web navigation row sit across the top of the header. Keep your cover content below roughly the top 15% of the frame, which is 288 px of a 1920 px design.
Can I use the same image as my WhatsApp Business cover and profile photo?
Not well. The cover is a 9:16 frame with an identity block over its top; the profile photo is a 500 x 500 px square used small. Design them separately, and put one symbol or one short wordmark in the profile photo so it reads at about 200 px.
Other WhatsApp sizes
Sources
- SocialEZ: WhatsApp Image Sizes 2026 (checked 2026-10-07)
- Chatarmin: WhatsApp image size guide (checked 2026-10-07)
All five WhatsApp FAQ paths returned a 404 on 2026-10-07, so the cover frame on this page is a recommendation derived from the app's vertical layout rather than a figure WhatsApp publishes. The profile photo and catalogue figures are SocialEZ's and are labeled that way on their pages.