✳ PLAYBOOK · PROMOTE · THREADS
Brand promo short on Threads
Communicate a brand offer / product launch / partnership clearly enough that the viewer knows what to do next.
What to produce
- Offer / benefit carousel - 1:1
Recommended inputs
- Brand assets
- Product photos
- Founder talking head
- Demo footage
Platform-specific guidance
- Hook
- Lead with the take, not the topic; text-first voice.
- Aspect
- 1:1
- Duration
- 30s
- Captions
- Plain text
- Reframe 16:9 to 9:16
- No
- Safe-zone overlay
- Not required
- Caption guidance
- Plain text or single-line captions; no banner overlays.
Workflow
- Pick the offer: One offer per clip. Multiple offers = no clip.
- Hook + body + CTA: 3-second hook, 20-second proof, 5-second CTA. (Hook design)
- Reframe + safe-zone: Subject on-screen, CTA inside safe-zone. (Safe-zone overlay)
- Caption or voiceover: Pick one, not both. (Burn-in)
- Export per platform: Use the platform's SAFE_DEFAULT preset. (Export preset)
Pitfalls to avoid
- Burying the offer in the middle of the clip
- Multiple CTAs in one clip
- Logo-first opening
Tools and presets
Frequently asked
How do I make a brand promo short for Threads?
Pick the offer; Hook + body + CTA; Reframe + safe-zone; Caption or voiceover; Export per platform.
What aspect ratio should I use on Threads?
Use 1:1 (Threads's safe native ratio).
Do I need burned-in captions on Threads?
Plain text is enough; no burned-in captions needed.
Which export preset should I pick?
No sourced preset for this surface yet; use MP4 H.264 + AAC as the safe default.
Sources
Hootsuite social content playbook (verified 2026-09-18) - HubSpot content types overview (verified 2026-09-18)