The LinkedIn thought leader's content workflow

Typical source media

• Long-form posts
• Articles
• Industry insights

Goals

• Build authority
• Generate leads
• Network with peers

Platform priority

Focus on: linkedin · x

Workflow

1. Draft long-form post (200-800 words)
2. Identify 7-10 quotable insights
3. Build 10-slide carousel
4. Add cover slide + author slide
5. Export ZIP (one PNG per slide)
6. Schedule + cross-post to X thread

Recommended Koldflux tools

• /tools/workflows/transcript-to-carousel
• /tools/image-size

Common pitfalls

• Text-heavy slides unreadable on mobile
• Cover slide without hook

KPIs

• Impressions
• Profile views
• Comments / DMs