✳ PLAYBOOK · THOUGHT_LEADERSHIP · MEDIUM
LinkedIn thought leadership short on Medium
Share one professional insight, point of view, or framework on LinkedIn in a way that builds authority and starts conversations.
What to produce
- LinkedIn long-form post - (no aspect)
- Insight carousel - 1:1
Recommended inputs
- Talking head
- Screen share
- Slide deck
- Long-form article
Platform-specific guidance
- Hook
- Lead with the contrarian or non-obvious point.
- Aspect
- 1:1
- Duration
- 90s
- Captions
- Plain text
- Reframe 16:9 to 9:16
- No
- Safe-zone overlay
- Not required
- Caption guidance
- Burned-in captions are critical - most LinkedIn feeds are on mute.
Workflow
- Pick the insight: One insight, named clearly.
- Structure: Hook + 3 points + takeaway: Three points beats long narration.
- Record (camera or screen): LinkedIn tolerates both. (Workflow)
- Burn captions + safe-zone: Subject in safe-zone, captions below. (Burn-in)
- Export + written post: LinkedIn vertical + a written long-form post of the same insight. (Content Pack)
Pitfalls to avoid
- Burying the takeaway in the last 10 seconds
- Over-formalizing
- Failing to post a written version of the same insight
Tools and presets
Frequently asked
How do I make a linkedin thought leadership short for Medium?
Pick the insight; Structure: Hook + 3 points + takeaway; Record (camera or screen); Burn captions + safe-zone; Export + written post.
What aspect ratio should I use on Medium?
Use 1:1 (Medium's safe native ratio).
Do I need burned-in captions on Medium?
Plain text is enough; no burned-in captions needed.
Which export preset should I pick?
No sourced preset for this surface yet; use MP4 H.264 + AAC as the safe default.
Sources
LinkedIn B2B Institute (verified 2026-09-18) - LinkedIn help - video (verified 2026-09-18)