✳ PLAYBOOK · COMMENT · LINKEDIN
News segment short on LinkedIn
Recap one news item with primary sources cited on-screen.
What to produce
- Threaded recap - (no aspect)
Recommended inputs
- Article clip
- Press release
- Stocks / charts
Platform-specific guidance
- Hook
- Lead with the contrarian or non-obvious point; LinkedIn rewards dialogue.
- Aspect
- 1:1
- Duration
- 90s
- Captions
- Plain text
- Reframe 16:9 to 9:16
- No
- Safe-zone overlay
- Not required
- Caption guidance
- Burned-in captions are essential; LinkedIn feeds are predominantly muted.
Workflow
- Pick the story: One story per clip.
- Cite the source on-screen: Show the publication name and date. (Burn-in)
- Add commentary: Three sentences max.
Pitfalls to avoid
- Speculation framed as news
- Missing source caption
Tools and presets
Frequently asked
How do I make a news segment short for LinkedIn?
Pick the story; Cite the source on-screen; Add commentary.
What aspect ratio should I use on LinkedIn?
Use 1:1 (LinkedIn's safe native ratio).
Do I need burned-in captions on LinkedIn?
Plain text is enough; no burned-in captions needed.
Which export preset should I pick?
LinkedIn's SAFE_DEFAULT preset is documented at /tools/export/linkedin/feed.
Sources
HubSpot content types overview (verified 2026-09-18)