The podcaster's content workflow

Typical source media

• Podcast MP3 / MP4
• 60-90 min long-form audio/video

Goals

• Reach new audience
• Grow subscriber base
• Monetize via ads / sponsors

Platform priority

Focus on: youtube-shorts · instagram-reels · tiktok · spotify-canvas · linkedin

Workflow

1. Upload podcast
2. Auto-transcribe
3. Detect 6-10 highlights by hook density
4. Crop 16:9 → 9:16 with subject tracking
5. Burn captions per-platform
6. Export pack: TikTok + Reels + Shorts + LinkedIn
7. Schedule across the week

Recommended Koldflux tools

• /tools/w/podcast-to-shorts
• /tools/validate
• /tools/captions
• /tools/export/tiktok/reel

Common pitfalls

• Music beds triggering TikTok mute
• Long intros not getting clipped
• Aspect mismatch forcing center-crop

KPIs

• Hook rate (3-second retention)
• Cross-platform follower growth
• Conversion to full episode listens