✳ PLAYBOOK · THOUGHT_LEADERSHIP · TIKTOK
Talking head short on TikTok
Deliver one point of view / update / opinion directly to camera in a 30-60 second vertical clip.
What to produce
- Talking head clip - 9:16, 60s
- Written version of the same point - (no aspect)
Recommended inputs
- Phone selfie camera
- Eye-level tripod
- Lav mic
Platform-specific guidance
- Hook
- Lead with the surprising beat; TikTok rewards pattern interrupts.
- Aspect
- 9:16
- Duration
- 60s
- Captions
- Burned-in recommended
- Reframe 16:9 to 9:16
- Yes
- Safe-zone overlay
- Apply before upload
- Caption guidance
- Burned-in captions; place inside the platform safe-zone.
Workflow
- Write the script: One sentence per line. Aim for 12-18 lines for 60s.
- Record 2-3 takes: Cut to the strongest take - do not edit awkwardness in post.
- Apply safe-zone + burn captions: Subject high; captions below. (Burn-in)
- Export per platform: 9:16 across the board. (Content Pack)
- Reframe for TikTok: 16:9 to 9:16 reframe; subject tracking. (Reframe)
- Apply platform safe-zone overlay: Use the TikTok safe-zone overlay so subjects stay visible. (Safe-zone)
Pitfalls to avoid
- Eye contact lost (looking at notes)
- Lav mic picking up room noise
- Subject placed too low in frame
Tools and presets
Frequently asked
How do I make a talking head short for TikTok?
Write the script; Record 2-3 takes; Apply safe-zone + burn captions; Export per platform.
What aspect ratio should I use on TikTok?
Use 9:16 (TikTok's safe native ratio).
Do I need burned-in captions on TikTok?
Yes - TikTok feeds are predominantly muted, so burned-in captions are essential.
Which export preset should I pick?
TikTok's SAFE_DEFAULT preset is documented at /tools/export/tiktok/reel.
Sources
LinkedIn B2B Institute (verified 2026-09-18) - Wistia Learn creator playbook (verified 2026-09-18)