✳ PLAYBOOK · TEACH · LINKEDIN
Tutorial short on LinkedIn
Teach one thing in a single short - step-by-step, with captions naming every action.
What to produce
- Step-by-step carousel - 1:1
Recommended inputs
- Hands + props
- Screen recording
- Whiteboard
Platform-specific guidance
- Hook
- Lead with the contrarian or non-obvious point; LinkedIn rewards dialogue.
- Aspect
- 1:1
- Duration
- 60s
- Captions
- Plain text
- Reframe 16:9 to 9:16
- No
- Safe-zone overlay
- Not required
- Caption guidance
- Burned-in captions are essential; LinkedIn feeds are predominantly muted.
Workflow
- Pick one thing to teach: If it needs more than 5 steps, split.
- Demonstrate each step: Show, don't just narrate.
- Add step captions: Number each step on screen. (Burn-in)
- Export pack: Vertical short + 1:1 carousel. (Content Pack)
Pitfalls to avoid
- Tutorial that needs 5 minutes of context
- Step numbers invisible
Tools and presets
Frequently asked
How do I make a tutorial short for LinkedIn?
Pick one thing to teach; Demonstrate each step; Add step captions; Export pack.
What aspect ratio should I use on LinkedIn?
Use 1:1 (LinkedIn's safe native ratio).
Do I need burned-in captions on LinkedIn?
Plain text is enough; no burned-in captions needed.
Which export preset should I pick?
LinkedIn's SAFE_DEFAULT preset is documented at /tools/export/linkedin/feed.
Sources
YouTube Help - Creator playbooks (verified 2026-09-18) - HubSpot content types overview (verified 2026-09-18)