✳ DURATION PROBLEMS
Video duration exceeds platform limit - causes and fixes
The destination has a published maximum duration that varies by surface (organic, ads, API) and sometimes by account tier. Read the exact error first; if it names a duration, trim a copy to just under that limit.
Check these first
- Read the composer error; note the stated duration limit.
- Compare the source duration against the limit for your upload surface.
- Check whether the limit applies to organic posts, ads, or the API - these often differ.
Likely causes
- Duration exceeds the destination's published maximum
Each surface has its own limit; account tier can change it.
- Trim step was applied to the wrong copy
Trimming an export instead of the original leaves the upload still over.
Fix it
- Trim a copy to just under the limit
Use a local editor or the browser trim tool (accepts up to 100 MB).
Trim a copy to just under the limit - Split into a series
If the message can support a series, split the source at natural beats.
Split into a series
Prepare a copy in Koldflux, review its output and check the current destination requirements before publishing.
Automate this in Koldflux