Best time to post · general guidance
Best time to post on YouTube Shorts
Short answer
- Weekdays 12 - 3pm, viewer local time
- Weekday evenings 7 - 10pm, the heaviest overall viewing window
- Saturday morning for family/lifestyle niches
These are general audience-activity patterns, not a prediction for your account. Your own posting-time analytics, where the platform provides them, beat any generic guidance.
Compare the studies day by day
Seven platforms, with the hours where Sprout Social, Buffer and Hootsuite agree.