✳ ANSWER · DIRECT

Why does Instagram make my video blurry?

Instagram re-encodes uploads. To preserve quality: upload at 1080×1920 H.264 MP4 at 8-12 Mbps, keep clips under 90 s, avoid HDR/BT.2020 sources, and check Instagram HD upload is enabled. Verify your file with /tools/validate first.

Detail

Instagram re-encodes every uploaded video. The result depends on your source resolution, codec, bitrate, duration, and whether you have Instagram HD upload enabled in settings. Validate your file against Instagram Reels with the Universal File Validator to confirm dimensions, container, bitrate, and duration meet the published spec before you upload.

Source: Instagram Content Publishing · verified 2026-09-12

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