What is png?
A lossless image format that preserves transparency - the standard choice for logos, screenshots and graphics with text.
PNG never throws away image data the way JPEG does, which is exactly why it's the right choice for anything with hard edges, flat colors or text: logos, UI screenshots, overlays. The tradeoff is file size - a PNG of a detailed photo is usually much larger than an equivalent JPEG.
PNG's alpha channel (transparency) is the other reason to reach for it: any graphic that needs to sit on top of a video or a colored background without a visible box around it needs PNG (or WebP) rather than JPEG.
Koldflux picks the right codec, container and bitrate for every platform automatically - this glossary exists because our own team had to get it right first.
Automate this in Koldflux