✳ CODEC SUPPORT · PINTEREST

Pinterest video codec and container support

For organic Video Pins, Pinterest lists MP4 and M4V on the web, while Android and iOS also list MOV; it lists H.264 or H.265, 4 seconds to 5 minutes and recommends 1 GB for app uploads. Pinterest ads are separate: the ad guide lists MP4, MOV or M4V, H.264 or H.265, up to 2 GB and 4 seconds to 15 minutes. Do not mix the organic and ad ceilings.

What the official pages state

SurfaceDocumented factOfficial page
Organic Video PinsWeb: MP4, M4V. Apps: MP4, MOV, M4V. H.264 or H.265Pinterest Pin specs
Organic duration4 seconds to 5 minutesPinterest Pin specs
Video adsMP4, MOV or M4V; H.264 or H.265; 2 GB; 4 seconds to 15 minutesPinterest product specs

MOV support differs by organic upload device, so the format page and troubleshooting page answer different questions.

Documented combinations

Codec and containerStatusWhat the source says
H.264 / AVC in MP4RecommendedPinterest video pin: MP4 / H.264 / AAC is the documented safe pair.
AAC in MP4RecommendedAAC is the default audio codec inside the MP4 path.
H.264 / AVC in MOV (QuickTime)ConditionalMOV works from the Pinterest app, but not on the web uploader.
AAC in MOV (QuickTime)ConditionalAAC inside MOV works on Pinterest mobile app only.

Quick answers

Does Pinterest support H.264 (AVC)?

Yes: Pinterest documents H.264 (AVC) in MP4 (recommended), MOV (conditional).

Does Pinterest support H.265 (HEVC)?

Pinterest's published upload documentation does not list H.265 (HEVC) in any container checked here. It may still upload; H.264 in MP4 is the documented safe choice.

Does Pinterest support AV1?

Pinterest's published upload documentation does not list AV1 in any container checked here. It may still upload; H.264 in MP4 is the documented safe choice.

Does Pinterest support VP9?

Pinterest's published upload documentation does not list VP9 in any container checked here. It may still upload; H.264 in MP4 is the documented safe choice.

Does Pinterest support VP8?

Pinterest's published upload documentation does not list VP8 in any container checked here. It may still upload; H.264 in MP4 is the documented safe choice.

Does Pinterest support MPEG-4 Part 2?

Pinterest's published upload documentation does not list MPEG-4 Part 2 in any container checked here. It may still upload; H.264 in MP4 is the documented safe choice.

Does Pinterest support ProRes?

Pinterest's published upload documentation does not list ProRes in any container checked here. It may still upload; H.264 in MP4 is the documented safe choice.

Every combination checked

Recommended: 2 · Conditional: 2 · Not documented: 28 · Non-standard mux: 16

Pinterest: video codecs
CodecMP4MOVWebMMKV
H.264 / AVCRecommendedConditionalNon-standard muxNot documented
H.265 / HEVCNot documentedNot documentedNon-standard muxNot documented
AV1Not documentedNot documentedNot documentedNot documented
VP9Not documentedNon-standard muxNot documentedNot documented
VP8Non-standard muxNon-standard muxNot documentedNot documented
MPEG-4 Part 2Not documentedNot documentedNon-standard muxNot documented
ProResNot documentedNot documentedNon-standard muxNot documented
Pinterest: audio codecs
CodecMP4MOVWebMMKV
AACRecommendedConditionalNon-standard muxNot documented
MP3Not documentedNot documentedNon-standard muxNot documented
OpusNon-standard muxNon-standard muxNot documentedNot documented
FLACNon-standard muxNon-standard muxNon-standard muxNot documented
PCM (uncompressed)Non-standard muxNot documentedNon-standard muxNot documented
Recommended
the platform names this as a recommended upload
Conditional
accepted only on some surfaces, apps or account types
Not documented
not in the platform's published list; it may still upload, but convert to be safe
Non-standard mux
this codec is not normally carried in this container; files like this are rare

Sources

Verdicts come from the published lists above. Where a list is silent, this page says “Not documented” rather than guessing.

Next steps

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