Best time to post · 3 studies compared
Best time to post on LinkedIn
Short answer
Sprout Social, Buffer and Hootsuite each publish their own best hours. They overlap on 4 of 7 days: Tuesday 4-5 p.m.; Wednesday 3-4 p.m.; Thursday 2-3 p.m., and 1 more day in the table. Times are your audience's local time.
Compared: Sprout Social, Buffer and Hootsuite.
Best time to post on LinkedIn by day
| Day | Studies agree | Sprout Social | Buffer | Hootsuite |
|---|---|---|---|---|
| Monday | No overlap | 1-2 p.m. | 10 p.m., then 5 p.m. or 9 p.m. | 11 a.m. |
| Tuesday | 4-5 p.m. | 11 a.m.-5 p.m. | 4 p.m., then 5 p.m. or 10 p.m. | 6-8 a.m. |
| Wednesday | 3-4 p.m. | 11 a.m.-4 p.m. | 4 p.m., then 3 p.m. or 5 p.m. | 9 a.m. |
| Thursday | 2-3 p.m. | 11 a.m. and 1-5 p.m. | 5 p.m., then 7 p.m. or 9 p.m. | 2 p.m. |
| Friday | No overlap | 11 a.m. and 1-2 p.m. | 3 p.m., then 4 p.m. or 5 p.m. | 8 p.m. |
| Saturday | No overlap | No peak (avoid posting, lowest engagement) | 9 a.m., then 6 p.m. or 10 p.m. | 4-5 a.m. |
| Sunday | 6-7 a.m. | No peak (avoid posting, lowest engagement) | 10 p.m., then 9 p.m. or 6 a.m. | 6 a.m. |
Convert to your time zone
The Tuesday window where the studies agree for that audience is 8 p.m.-9 p.m. on your clock (UTC).
Which days the studies call best
| Study | Best days | Weakest days | Based on |
|---|---|---|---|
| Sprout Social | Tuesday, Wednesday and Thursday | Saturday and Sunday | nearly 2 billion engagements across about 307,000 profiles (Nov 2025 to Feb 2026), published 2026-03-31 |
| Buffer | Wednesday, then Thursday and Friday | Monday and Tuesday | 4.8 million LinkedIn posts, published 2026-09-09 |
| Hootsuite | Tuesday and Wednesday | Saturday and Sunday | over 1 million posts, times localised across 118 countries, published 2025-11-19 |
Find your own best time
Treat the hours above as a starting test: post at two or three of them for a few weeks, compare reach and engagement in your own insights, and keep the slots that work for your audience.
Have something ready for the window
Koldflux turns one source into ready-to-post Shorts, Reels and TikToks.
Questions people ask
What is the best time to post on LinkedIn?
Sprout Social, Buffer and Hootsuite each publish their own best hours. They overlap on 4 of 7 days: Tuesday 4-5 p.m.; Wednesday 3-4 p.m.; Thursday 2-3 p.m., and 1 more day in the table. Times are your audience's local time.
Which days are best for posting on LinkedIn?
Sprout Social: Tuesday, Wednesday and Thursday (weakest: Saturday and Sunday); Buffer: Wednesday, then Thursday and Friday (weakest: Monday and Tuesday); Hootsuite: Tuesday and Wednesday (weakest: Saturday and Sunday).
What time zone are these times in?
Your audience's local time. Sprout Social lists its times in local time, and Buffer and Hootsuite normalized their data so the times apply in any time zone. If most of your audience lives elsewhere, convert with the tool on this page.
Why do the studies disagree?
Each study measures different accounts (its own customers), over different periods, with different definitions of engagement. Where at least two of the three studies name the same hour, that hour is more likely to hold for a typical account; your own analytics beat any study.
Other platforms
Sources and how we checked
- Sprout Social: best times to post on LinkedIn, published 2026-03-31, nearly 2 billion engagements across about 307,000 profiles (Nov 2025 to Feb 2026). Read 2026-10-05.
- Buffer: best times to post on LinkedIn, published 2026-09-09, 4.8 million LinkedIn posts. Read 2026-10-05.
- Hootsuite: best times to post on LinkedIn, published 2025-11-19, over 1 million posts, times localised across 118 countries. Read 2026-10-05.
Reviewed October 5, 2026 by the Koldflux team. Each study's hours are copied from its published article (linked above); "the studies agree" means at least two of the three studies name the same hour.