Key takeaways
- 5.00% by followers and 6.25% by views, for 500 engagements.
- The two rates answer different questions: one compares with your audience size, the other with the people who saw the post.
Which rate to use
Engagement by followers compares interactions with the size of the audience; engagement by views compares them with the people who actually saw the post. A post seen by a small share of followers can have a low first rate and a high second.
Say which one you report, and use the same one when comparing posts or accounts.
Scenarios
| Scenario | Total engagements | Engagement rate by followers | Engagement rate by views |
|---|---|---|---|
| 500 engagements, 10,000 followers | 500 | 5.00% | 6.25% |
| 150 engagements, 10,000 followers | 150 | 1.50% | 1.88% |
| 2,000 engagements, 50,000 followers | 2,000 | 4.00% | 5.00% |
Rate for different follower counts
With 500 engagements and 8,000 views, how the rate by followers changes with the size of the audience.
| Audience | 4,000 views | 8,000 views | 16,000 views |
|---|---|---|---|
| 1,000 followers | 50.00% | 50.00% | 50.00% |
| 10,000 followers | 5.00% | 5.00% | 5.00% |
| 100,000 followers | 0.50% | 0.50% | 0.50% |
| 1 million followers | 0.05% | 0.05% | 0.05% |