Best time to post · 3 studies compared
Best time to post on TikTok
Short answer
Sprout Social, Buffer and Hootsuite each publish their own best hours. They overlap on 5 of 7 days: Wednesday 4-6 p.m.; Thursday 1-2 p.m.; Friday 4-5 p.m., and 2 more days in the table. Times are your audience's local time.
Compared: Sprout Social, Buffer and Hootsuite.
Best time to post on TikTok by day
| Day | Studies agree | Sprout Social | Buffer | Hootsuite |
|---|---|---|---|---|
| Monday | No overlap | 3-5 p.m. | 1 p.m., then 11 a.m. or 8 a.m. | 5 p.m. |
| Tuesday | No overlap | 2-6 p.m. | 6 a.m., then 10 p.m. or 7 a.m. | 10 a.m.-1 p.m. |
| Wednesday | 4-6 p.m. | 1-8 p.m. | 10 p.m., then 6 a.m. or 9 p.m. | 4-6 p.m. |
| Thursday | 1-2 p.m. | 1-5 p.m. | 1 p.m., then 10 p.m. or 6 a.m. | 7-9 a.m. |
| Friday | 4-5 p.m. | 3-5 p.m. | 6 p.m., then 10 p.m. or 8 p.m. | 4-6 p.m. |
| Saturday | 3-6 p.m. | No peak; avoid posting | 5 p.m., then 4 p.m. or 3 p.m. | 10 a.m.-7 p.m. |
| Sunday | 9-10 a.m. | No peak (worst day of the week) | 9 a.m., then 1 p.m. or 12 p.m. | 8 a.m.-12 p.m. |
Convert to your time zone
The Wednesday window where the studies agree for that audience is 8 p.m.-10 p.m. on your clock (UTC).
Which days the studies call best
| Study | Best days | Weakest days | Based on |
|---|---|---|---|
| Sprout Social | weekdays | Saturday and Sunday | nearly 2 billion engagements across about 307,000 profiles (Nov 2025 to Feb 2026), published 2026-03-31 |
| Buffer | Saturday (strongest overall); Sunday 9 a.m. is the single best slot | Not stated | 7.1 million TikTok posts, published 2026-09-14 |
| Hootsuite | Not stated | Not stated | over 1 million posts, published 2025-11-19 |
Find your own best time
TikTok analytics show your viewers' most active times over the last 7 days, and the Followers tab breaks your followers' activity down by hour and day. (TikTok Creator Academy: Analytics). Post at the hours above for two or three weeks, then compare against your own most active times and keep whichever performs better.
Have something ready for the window
Koldflux turns one source into ready-to-post Shorts, Reels and TikToks.
Questions people ask
What is the best time to post on TikTok?
Sprout Social, Buffer and Hootsuite each publish their own best hours. They overlap on 5 of 7 days: Wednesday 4-6 p.m.; Thursday 1-2 p.m.; Friday 4-5 p.m., and 2 more days in the table. Times are your audience's local time.
Which days are best for posting on TikTok?
Sprout Social: weekdays (weakest: Saturday and Sunday); Buffer: Saturday (strongest overall); Sunday 9 a.m. is the single best slot.
What time zone are these times in?
Your audience's local time. Sprout Social lists its times in local time, and Buffer and Hootsuite normalized their data so the times apply in any time zone. If most of your audience lives elsewhere, convert with the tool on this page.
Why do the studies disagree?
Each study measures different accounts (its own customers), over different periods, with different definitions of engagement. Where at least two of the three studies name the same hour, that hour is more likely to hold for a typical account; your own analytics beat any study.
Other platforms
Sources and how we checked
- Sprout Social: best times to post on TikTok, published 2026-03-31, nearly 2 billion engagements across about 307,000 profiles (Nov 2025 to Feb 2026). Read 2026-10-05.
- Buffer: best times to post on TikTok, published 2026-09-14, 7.1 million TikTok posts. Read 2026-10-05.
- Hootsuite: best times to post on TikTok, published 2025-11-19, over 1 million posts. Read 2026-10-05.
Reviewed October 5, 2026 by the Koldflux team. Each study's hours are copied from its published article (linked above); "the studies agree" means at least two of the three studies name the same hour.