Best time to post · 2 studies compared
Best time to post on Threads
Short answer
Buffer and Hootsuite each publish their own best hours. They overlap on 3 of 7 days: Monday 9-10 a.m.; Wednesday 12-1 p.m.; Thursday 9-10 a.m.. Times are your audience's local time.
Compared: Buffer and Hootsuite.
Best time to post on Threads by day
| Day | Studies agree | Buffer | Hootsuite |
|---|---|---|---|
| Monday | 9-10 a.m. | 12 p.m., then 9 a.m. or 1 p.m. | 9 a.m. |
| Tuesday | No overlap | 10 a.m., then 9 a.m. or 11 a.m. | 8 a.m. |
| Wednesday | 12-1 p.m. | 12 p.m., then 9 a.m. or 10 a.m. | 12 p.m. |
| Thursday | 9-10 a.m. | 9 a.m., then 10 a.m. or 11 a.m. | 9 a.m. |
| Friday | No overlap | 10 a.m., then 9 a.m. or 11 a.m. | 2 p.m. |
| Saturday | No overlap | 10 a.m., then 11 a.m. or 8 a.m. | 12 p.m. |
| Sunday | No overlap | 11 a.m., then 6 a.m. or 7 a.m. | 1 p.m. |
Convert to your time zone
The Monday window where the studies agree for that audience is 1 p.m.-2 p.m. on your clock (UTC).
Which days the studies call best
Find your own best time
Treat the hours above as a starting test: post at two or three of them for a few weeks, compare reach and engagement in your own insights, and keep the slots that work for your audience.
Have something ready for the window
Koldflux turns one source into ready-to-post Shorts, Reels and TikToks.
Questions people ask
What is the best time to post on Threads?
Buffer and Hootsuite each publish their own best hours. They overlap on 3 of 7 days: Monday 9-10 a.m.; Wednesday 12-1 p.m.; Thursday 9-10 a.m.. Times are your audience's local time.
Which days are best for posting on Threads?
Buffer: Wednesday, then Thursday and Tuesday (weakest: Saturday, then Sunday); Hootsuite: Tuesday.
What time zone are these times in?
Your audience's local time. Sprout Social lists its times in local time, and Buffer and Hootsuite normalized their data so the times apply in any time zone. If most of your audience lives elsewhere, convert with the tool on this page.
Why do the studies disagree?
Each study measures different accounts (its own customers), over different periods, with different definitions of engagement. Where both studies name the same hour, that hour is more likely to hold for a typical account; your own analytics beat any study.
Other platforms
Sources and how we checked
- Buffer: best times to post on Threads, published 2026-02-04, 2.5 million Threads posts. Read 2026-10-05.
- Hootsuite: best times to post on Threads, published 2025-11-19, over 1 million posts, times normalized across 118 countries. Read 2026-10-05.
Reviewed October 5, 2026 by the Koldflux team. Each study's hours are copied from its published article (linked above); "the studies agree" means both studies name the same hour.