The UGC creator's brief workflow

Typical source media

• Brief from brand
• Script + product + audience

Goals

• Deliver creative assets
• Build portfolio

Platform priority

Focus on: tiktok · instagram-reels · youtube-shorts

Workflow

1. Read brief + write hook
2. Shoot (phone)
3. Edit + caption
4. Validate per platform
5. Deliver to brand

Recommended Koldflux tools

• Universal file validator
• Caption tools
• Video bitrate calculator

Common pitfalls

• Aspect ratio not matched to brief
• Captions too small

KPIs

• Approval rate
• Repeat business